Juventus sets the selling price for Dusan Vlahovic: A winter bargain

Atlético de Madrid and FC Barcelona are interested in the signing of the Serbian forward

Javier Parra Peña | 3 Nov 2025 | 20.00
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Juventus sets selling price for Dusan Vlahovic: A winter bargain
Juventus sets selling price for Dusan Vlahovic: A winter bargain

UEFA Champions League
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Dusan Vlahovic is on the way out of Juventus and the Italian club has already opened the door to his sale in the winter market for a figure close to 20 million euros.

The Turin club is looking to offload the player before his contract expires to avoid losing him for free. Vlahovic, signed in January 2022 from Fiorentina, is experiencing tension with Juventus and his future seems to lie outside Italy.

Juventus Seriously Considering the Departure of Dusan Vlahovic

Juventus has made it clear that Dusan Vlahovic's continuity is no longer part of the immediate plan. With his contract set to expire in 2026 and no progress in his renewal, the Italian board is aware that action must be taken to obtain compensation. According to specialized media, Juventus would be willing to sell the Serbian for a figure around 15-20 million euros in the winter market, an option that many consider a bargain given his profile. 

A string of discreet performances and salary demands have led Juventus to believe that Zuzovic has completed his cycle in Turin. The player's high wages and the lack of a long-term project with him have hastened Juventus's decision to showcase him. 

Dusan Vlahovic, Target of Top European Clubs

The name of Dusan Vlahovic has been repeatedly mentioned in the lists of top European clubs. Teams like Arsenal, Chelsea, Tottenham Hotspur, and Barcelona have shown interest in signing the Juventus forward. His goal average this season has improved (seven goals and one assist in 735 minutes), a resurgence that has once again put him in the spotlight. 

For these clubs, Vlahovic represents a more affordable alternative than other giants in the offensive market. His experience in Serie A and his finishing ability make him a viable bet to strengthen the attacking line. Meanwhile, Juventus sees his departure as a way to free up salary space and recoup investment.

Juventus Sets Selling Price for Dusan Vlahovic: A Winter Bargain

Juventus Urgently Managing the Sale of Dusan Vlahovic

Juventus is urgently aiming to prevent Dusan Vlahovic from finishing his contract without any economic return. If a sale doesn't happen in winter, they risk losing him for free in 2026, which would lead the club to face a significant accounting depreciation. 

Additionally, Juventus is already working on offensive alternatives to replace him. Selling Vlahovic would ease the arrival of new forwards and relieve the resources allocated to the Serbian's salary.

In conclusion, Juventus is determined to close the deal as soon as possible and free up space in their squad for the upcoming cycle. Dusan Vlahovic, on the other hand, is seeking an exit that guarantees him continuity and prominence, something that Juventus can no longer offer.

In summary, Dusan Vlahovic faces a pivotal moment in his career. Juventus is firmly opening the exit route, while the top European clubs are watching closely. It will be the winter window that decides his new destination and determines if Juventus manages to recoup part of their investment.

This news is an automatic translation. You can read the original news, La Juventus fija el precio de venta a Dusan Vlahovic: Una ganga invernal