Nico González faces a decisive phase as a player for Atlético de Madrid after his loan there ended on June 30th. The Argentine returned contractually to Italy, although he and the rojiblanco coaching staff keep the door open for another stage at the Metropolitano.
The operation is stalled due to a considerable economic difference. Juventus Turin demands around 30 million euros, a valuation that the Madrid sports management considers excessive after their initial investments.
Nico González convinces Simeone, but not at any cost
Cholo Simeone has expressed to the sports authorities his desire to keep the Argentine international. His versatility, ability to play on both wings, and physical presence fit a squad in need of adaptable players.
At 28 years old, Nico González has also made it clear that he wants to return. He feels comfortable in Madrid and knows the coach's demands well. Additionally, he ended the season with five goals in 36 official matches, despite injuries limiting his playing time.
The loan included a mandatory purchase conditioned on certain participation targets. The agreed amount was 32 million, but the striker did not reach the required number of matches, and the agreement expired without the definitive transfer taking place.
This outcome prevented an automatic investment but gave negotiating power back to the Italian club. The player's contract with the Bianconeri extends until 2029, so there is no contractual pressure to accept a lower offer. His market value is around 22 million.
Juventus Turin toughens its stance in the market
Nico González's performance with Argentina during the World Cup has strengthened the position of the Italian team. Although not always a starter, his energy coming off the bench has impressed Luciano Spalletti, who is willing to integrate him back into his project.
In Turin, they believe he can contribute more than other forwards in the squad. For that reason, his departure is only considered through a sale close to 30 million, although during discussions, a possible formula around 25 million plus variables also surfaced.
Atlético de Madrid has already made significant expenses. The arrival of Morten Hjulmand was sealed for 40 million fixed and five in bonuses, while Alejandro Grimaldo and Kang-in Lee complete an ambitious first phase.

Cholo Simeone must wait for sales
Before making further moves, the club needs to free up salary space and generate income. Current priorities include signing a forward and a defender, two positions deemed more urgent to balance the squad for the upcoming season.
It was also considered to include players in the negotiation, with Alexander Sorloth and Nahuel Molina among the names linked from Italy. Both have high valuations and remain in the club's plans, making an exchange seem unlikely.
The situation remains open, but time could work against all parties. Juventus is not under pressure to sell, the Madrid team does not want to rush, and the player hopes for a solution that allows him to return to Spain.
For now, Nico González is a clear desire of the coach, not an immediate priority of the sports management. His continuity will depend on departures, a concession from Juventus, and the club finding an economic structure capable of bridging differences without jeopardizing other signings.
This news is an automatic translation. You can read the original news, Simeone pide insistentemente otro fichaje al Atlético