Mbappé's signing with another brand confirmed

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Real Madrid Sevilla

18/10/26 21:00:00

1.22 6.25 10.00

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Latest news at Real Madrid. Kylian Mbappé, a 27-year-old forward, has signed with On as a new global ambassador and technical provider, ending a relationship with Nike that started in 2006. The agreement includes economic components and share participation, although its value has not been disclosed.

Kylian Mbappé switches brands after two decades with Nike

Kylian Mbappé began his relationship with Nike when he was 9 years old, so the change comes after approximately 20 years of collaboration. The contract with the American brand ended on July 31, according to reports following On's announcement.

The new agreement makes Mbappé a global ambassador for On and also integrates him as a shareholder in the company. Reuters confirmed that the structure involves cash and stocks, although the parties have not disclosed the total amount or the percentage attributed to the player.

The deal does not impact his contractual relationship with Real Madrid. Mbappé remains a player for the Spanish team, and the change is limited to his sports equipment provider. His new brand will also have the French player's direct involvement in the development and testing of future football products.

Dream On, Football.

I still dream of playing football.

That might surprise you, coming from someone who plays it for a living.
But it’s true.

I still dream of playing with my friends.
Playing until sunset. Until dinner.
Playing just because it was a game, long before it… pic.twitter.com/74FFKrT98w

— Kylian Mbappé (@KMbappe) September 18, 2026

Real Madrid: Kylian Mbappé to be a central figure in On's entry into football

Kylian Mbappé's arrival coincides with On's expansion into professional football. The Swiss company, founded in 2010, had primarily focused its business around running and tennis before entering this new division.

On plans to launch its first football boots for commercial distribution in 2027. Mbappé will collaborate with the product teams in their design and testing, while Thierry Henry will serve as the company's football director.

The move also reshapes the landscape of football individual sponsors. Nike loses one of its football players associated since youth categories after Lamine Yamal, a Ballon d'Or candidate with Mbappé and Harry Kane, switched companies, in his case to join Adidas.

An undisclosed agreement with share participation in the company

The commercial value of Kylian Mbappé's signing has not been disclosed yet. What is confirmed is that the agreement combines financial remuneration with a share in On, a model similar to the one used by the company with other athlete shareholders like Roger Federer.

The next step will be On's launch of the new football line in 2027, with Mbappé involved in the product development. Meanwhile, Nike ceases to be the brand linked to the Real Madrid forward after two decades, as On begins its football expansion with Kylian Mbappé as the main figure.

This news is an automatic translation. You can read the original news, Confirmado el fichaje de Mbappé por otra marca