UEFA Champions League
Mateu Alemany is now at Atlético de Madrid as the new sporting director of the men's first team, and his arrival marks a turning point in the red-and-white planning. The Balearic executive officially took on his duties in October 2025.
Mateu Alemany is clear that the main objective of the upcoming summer transfer market is to secure the continuity of Julián Álvarez. The young Argentine forward has become the cornerstone of the Atlético project.
Mateu Alemany focuses his project on Atlético de Madrid and Julián Álvarez
According to the club itself, Mateu Alemany will take on the responsibility of sporting management, squad building, and contract negotiations at Atlético de Madrid.
Within that role, the absolute priority is to safeguard Julián Álvarez from external interests and provide the team with resources to compete at the highest level. This even involved a salary increase and a reinforced clause.
The Atlético de Madrid's commitment under Alemany's direction is also supported by the recent investment from Apollo, which will provide financial muscle to strengthen the squad.
Roadmap and sports planning strategy
Mateu Alemany has highlighted his ambitious nature and desire to take Atlético de Madrid "where it deserves to be," in words collected at his presentation.
The Balearic executive has initiated preliminary contacts for the 2026-27 market, with the aim of building a team around Julián Álvarez and enhancing the club's competitiveness in Europe.
The idea is clear: to keep the Argentine forward and surround him with international talent that enhances the squad without distorting Atlético de Madrid's identity.

Securing Julián Álvarez and the permanence strategy
Atlético de Madrid is already working to ensure that Julián Álvarez is treated as a structural asset rather than a market commodity. It is intended that his contract and conditions reflect that commitment.
In this context, Mateu Alemany argues that the club is not willing to negotiate the departure of the Argentine as part of its trophy and competitiveness strategy.
The conjunction of Alemany's sporting ambition and Apollo's arrival provides the necessary ingredients for Atlético de Madrid to consider stepping up in national and international football.
The challenge facing Mateu Alemany is significant: integrating Julián Álvarez into an elite context demands muscle, market intelligence, and strategic thinking, qualities that the Madrid-based executive has demonstrated in his previous clubs.
In turn, Atlético de Madrid becomes a testing ground for a new era where success is not only measured in titles but also in project continuity and institutional stability.
The stability of Julián Álvarez is, according to Alemany, the first step in building a winning cycle. The club believes that the Argentine, well-supported, can boost collective performance.
The upcoming markets will be crucial to see if Mateu Alemany's plan bears fruit and if Atlético de Madrid can truly establish a lasting competitive future.
Mateu Alemany sets the pace for Atlético de Madrid's new project with Julián Álvarez as the central axis and the goal of turning hope into tangible results.
This news is an automatic translation. You can read the original news, La prioridad de Mateu Alemany para el verano de 2026
