UEFA Champions League
The situation of Dusan Vlahovic at Juventus has become a focal point in the European market. The Serbian forward, with a contract until the summer of 2026, is on the transfer list of the Turin club.
Facing the risk of losing him for free, Juventus aims to sell him in the upcoming winter transfer market for a figure close to 15 million euros, as per recent reports.
Readiness for Dusan Vlahovic's Transfer in the Winter Market
Dusan Vlahovic is aware of the current situation. Juventus has made it clear that they are willing to negotiate his departure this winter to prevent his contract from ending and leaving without any financial benefit. Reports indicate a starting figure around 15 million euros for an immediate transfer.
This approach reveals the club's strategy: to minimize losses and free up wage space due to the high cost of the forward's salary. The fact that his contract ends in 2026 reinforces the club's urgency to close a deal before summer.
Real Interest and Stakeholders in Vlahovic's Transfer
Dusan Vlahovic's name is on the agenda of several European clubs. In the Premier League, Tottenham Hotspur has been linked due to their need for a goal scorer following Dominic Solanke's injuries.
Also, Atletico Madrid is among the interested parties, while FC Barcelona considers the operation as an alternative. This scenario opens up a range of possibilities for the Balkan striker, who, despite his age, brings experience from Serie A and has a profile that generates interest.

Conditions and Conflict Surrounding the Player
Dusan Vlahovic's situation adds complexity to the process. The Turin club demands an immediate departure to avoid being uncompensated, but the player's salary and current position create friction. At 25 years old, Vlahovic is not willing to accept a substantial pay cut for renewal, reinforcing his readiness to leave.
Juventus, on the other hand, is determined to prioritize financial opportunity over extending a complicated relationship. The challenge will be to find a club willing to take on the transfer fee and the contract of a forward who can still contribute but no longer fits in the 'Vecchia Signora' project.
Impact and Risks of an Early Departure
Dusan Vlahovic's departure in the winter market would represent a significant turn for Juventus. Transferring the forward for 15 million euros would involve acknowledging a loss compared to the investment made in 2022 but could be a strategic decision to balance the books and free up transfer budget.
From the player's perspective, the change would provide a new stimulus in an environment where his role has been sporadic. Potential buyers will need to assess if the winter market enables them to meet his salary and sporting conditions. For Juventus, the risk lies in losing offensive power without immediately securing the ideal replacement.
Negotiations for Dusan Vlahovic are now in an active phase, and the winter market emerges as the key setting. If Juventus manages to turn the forward into a saleable asset, it will close a chapter and open new possibilities. For Vlahovic, the challenge begins to prove his relevance in a new league or context. Whatever the outcome, this deal will mark one of the most discussed departures of the European winter.
This news is an automatic translation. You can read the original news, La Juventus fija el precio de venta de Dusan Vlahovic para enero
