Jonathan David raises suspicions

Jonathan David, Canadian forward aged 26 years on loan from Juventus, is beginning to lose weight in the plans of Diego Simeone and Atlético de Madrid is reconsidering executing his purchase option of 25 million euros. His recent performances and the coach's preference for Alexander Sorloth when the Norwegian is available complicate his continuity at the Metropolitano beyond June 2027.

Simeone puts Sorloth ahead of Jonathan David again

The offensive hierarchy at Atlético de Madrid is one of the factors that most negatively affects the Canadian. Simeone still considers Sorloth a priority alternative when fit, while David has lost prominence in recent matches.

The minutes from his latest matches reflect this change. Against Bayern Munich, the forward participated for 15 minutes; against Levante, he played 23, and against Barcelona he barely had 12 minutes. A distribution that contrasts with the opportunities he received during his first phase in the team.

The competition with Sorloth is not the only factor. Atlético also has Julián Álvarez for the center forward position, so Simeone has several alternatives before resorting to the player loaned from Juventus.

David arrived in Madrid after a season in Italy where he recorded eight goals in 46 matches with Juventus. His signing aimed to provide another offensive solution, but now he needs to regain continuity to convince the coaching staff.

‼️Jonathan David's future is increasingly looking away from #Juventus. The Bianconeri and Atletico Madrid are expected to reopen talks. Although David initially made a positive impact in Spain with consecutive goals, his playing time has since decreased, and he has become more of an alternative than a regular starter. Juventus are monitoring the situation closely and want to secure a permanent sale. The club also has a clear financial valuation of the striker, while Atletico could look to negotiate a deal ahead of next summer. 𝓥𝓲𝓪 — @tuttosport

— JuveFC (@juvefcdotcom) November 8, 2026

Jonathan David's purchase option costs 25 million

The agreement between Atlético and Juventus includes a purchase option of 25 million euros, executable at the end of the loan, in June 2027. The amount was established when both clubs finalized the deal on September 1.

This figure compels the Atlético sports management to assess the Canadian's performance before committing to a definitive investment. It is not just about analyzing his goals and assists but also checking if he can become a regular part of Simeone's rotation.

There is a precedent that calls for caution: Nico González. Atlético also had the chance to acquire the Argentine after a loan from Turin, but ultimately did not execute that operation under the initially agreed terms. The relationship between both clubs has already shown that a loan agreement does not guarantee a subsequent purchase.

Moreover, Juventus is still focused on Atlético's offensive planning. According to information published by El Desmarque on November 10, the Italian team is reevaluating Sorloth as a potential signing for January, a circumstance that could influence discussions between the two entities.

David's performance will determine his future at Atlético

The Canadian still has several months to change the scenario. His overall record with Atlético includes three goals and two assists in eleven matches, numbers that show he has contributed offensively, although his recent participation has decreased.

The sports management will need to evaluate whether the 25 million agreed with Juventus represents a suitable investment for a forward who has yet to establish himself in Simeone's preferences.

Jonathan David faces a crucial second half of the season for his future. If he does not regain prominence and Sorloth continues to be the coach's preference, Atlético will have sporting arguments to reconsider the purchase option when June 2027 arrives. The final decision will depend on his development and the role he can play in the coming months.