Mateu Alemany negotiates Atlético's first sale for January
The sporting director of Atlético is aware that this player has a lot of market potential.
Alexander Sorloth, a 30-year-old Norwegian forward from Atlético de Madrid, is once again under the spotlight of Juventus of Turin for the upcoming winter transfer market. According to La Gazzetta dello Sport, the player's entourage has resumed talks with the Italian club to explore a potential transfer in January 2027.
The operation was already on the table last summer when Juventus sporting director Marco Ottolini traveled to Oslo to meet with the forward. However, the discussions did not conclude with an agreement, and Sorloth remained with the red and white team.
Now, the Norwegian's sporting situation has reignited Italian interest. His lack of prominence during the early months of the season and the competition in Atlético's attack could facilitate a negotiation that was pending just a few months ago. The Juventus is asking for a price from the Atlético for Alexander Sorloth.
WHAT A TECHNICAL ACTION BY SØRLOTH 🤯🤯🤯 https://t.co/aljqJ0j3J4
— ArnauTenismo (@ParadxnDeTenas) November 8, 2026
Alexander Sorloth is not convincing at Atlético de Madrid
The forward arrived at Atlético de Madrid in the summer of 2024 from Villarreal for approximately 32 million euros. Since then, he has accumulated 44 goals in 113 official matches and has a contract with the Madrid entity until June 2028.
However, his performance this season is far from those figures. Sorloth has only totaled 155 minutes spread over six matches, with zero goals and zero assists across LaLiga and the Champions League.
An injury sustained during preseason affected his preparation and delayed his return to the pitch. Since then, the forward has barely found continuity in Diego Simeone's plans, who continues to rely on Julián Álvarez as the main offensive reference.
Despite this, the Argentine coach keeps Sorloth among his usual alternatives. The problem is that the lack of goals and competition from Jonathan David are starting to generate doubts about his continuity.
Juventus of Turin rekindles its interest in Sorloth
The Juventus of Turin believes that the Norwegian can bring different characteristics to their attack. His height of 1.95 meters, ability to play with his back to the goal, and experience in LaLiga fit the profile that Luciano Spalletti is looking for.
The Italian club acquired Nick Woltemade during the last transfer window but continues to evaluate new offensive alternatives. In addition to Sorloth, the sporting management is considering other names such as Gianluca Scamacca, Mateo Retegui, and Folarin Balogun.
A factor that could favor the negotiation is the relationship between the two clubs. Last summer, Juventus agreed to loan Jonathan David to Atlético, an operation that keeps the lines of communication open between the two entities.
The Canadian has accumulated three goals and two assists in eleven matches, figures that increase the competition for minutes in the red and white attack.
No offer yet
So far, there is no record of a formal offer or a set amount for the transfer. Atlético has also not officially communicated its intention to part with the forward during the winter market.
The coming weeks will be important for Alexander Sorloth. Juventus will evaluate its options before making a proposal, while Atlético de Madrid will have to decide whether to negotiate his departure in January or keep the Norwegian until next summer.
This is an automatic translation. You can read the original news, Mateu Alemany negocia la primera venta del Atlético para enero