Confirmed: Atlético de Madrid dispenses with Julián Álvarez

Julián Álvarez has once again found himself in the center of attention in the Atlético de Madrid's transfer market. The red and white club officially unveiled their home kit for the 2026-27 season, but did so without Spider's image, a noticeable absence due to its sporting weight, commercial impact, and market context.

The Argentine forward, 26 years old, is currently focused on the World Cup with Argentina and is going through a delicate moment. His performance has not quite taken off, and his words about a potential exit have strained a relationship that seemed much stronger just a few months ago.

Julián Álvarez does not appear, and the message does not go unnoticed

The new red and white jersey brings back the club's classic stripes and includes a special detail in the design: the trident of Neptune, a symbol closely linked to Atletico Madrid's major celebrations. The campaign features players like Marc Pubill, Marcos Llorente, Giuliano Simeone, or Álex Baena, but Julián Álvarez is absent.

The absence may have a sporting and logistical explanation because the striker is currently at the World Cup. However, in this case, the context weighs too heavily. The forward has publicly requested a transfer, and Atlético de Madrid does not want to promote an image that could become outdated if serious negotiations were to open.

For any club, a kit campaign is much more than a photo. It involves posters, social media, stores, ads, and promotional material that remains in place for months. If the Argentine's departure does happen, featuring him in the 2026-27 jersey campaign would be uncomfortable for all parties involved.

Atlético de Madrid stands firm with its striker

The stance of the red and white entity remains strong. Julián Álvarez has a long contract, a very high valuation, and is a key player in Cholo Simeone's plan, who does not contemplate losing his main forward without a substantial deal.

In recent weeks, figures close to €150 million have been mentioned as a starting point to consider a departure, especially if it were to a direct rival. The club is not willing to entertain discounts, easy swaps, or deferred payments that would weaken its position in the market.

Cholo Simeone needs clarity before LaLiga

The problem arises amidst the building of the new project. Cholo Simeone is expecting reinforcements but also needs to know which players will truly be committed when LaLiga kicks off. The Spider's situation is affecting the offensive planning and could alter the squad design.

His performance in the World Cup also doesn't help calm the debate. Featuring against Jordan yielded modest results and fueled the belief that external noise is impacting his game. For a player expected to lead the attack, the timing is less than ideal.

LaLiga awaits the Julián Álvarez case

The Julián Álvarez case is no longer just a matter of marketing. His absence from the kit presentation reflects real tension, an open scenario, and an operation that could define Atletico's summer.

Atlético de Madrid safeguards its image, the player seeks an exit, and Cholo Simeone awaits a quick resolution to prepare for LaLiga without distractions. Until a definitive decision is made, every gesture will count. And the first one has been clear: Julián Álvarez is not in the picture.

This news is an automatic translation. You can read the original news, Confirmado: El Atlético de Madrid prescinde de Julián Álvarez