Alexander Sorloth will leave Atlético de Madrid this summer unless an unexpected turn occurs. The Norwegian striker is not part of the main plans of the rojiblanco club for the upcoming season, and at the Metropolitano, they are already working with a very clear scenario: to find a significant sale that allows to recover a good part of the investment made and open space for new attacking movements. Italy now emerges as the most likely destination, with Juventus and Napoli fighting for a signing that could bring around 35 million euros into the colchonero coffers, according to the latest transfer market rumors.
The case of Alexander Sorloth is curious because his numbers have not been bad. The Norwegian has shown goal-scoring ability, power in the area, and an evident ease in creating danger when the team finds him in scoring positions. However, he has never managed to establish himself as an undisputed piece for Diego Pablo Simeone. His departure is not only due to a performance issue but also to fit, planning, and the need to refresh an attacking line that could undergo significant changes during the transfer window.
Atlético de Madrid opens the door for Alexander Sorloth and finds him a destination in Italy: Juve and Napoli in the mix
Atlético de Madrid has made a decision. Alexander Sorloth is one of the players marked to leave if an offer close to the club's demands arrives. The rojiblanco entity does not want to undersell the striker, especially because he still holds value in Europe, and because his contract allows negotiation from a reasonably strong position. The figure being discussed is around 35 million euros, although at the Metropolitano, they could try to go up to even 40 if the Italian bidding war heats up.
The situation benefits Atlético de Madrid. Until a few days ago, Juventus seemed to be the front-runner to close the deal. The Turin club has been negotiating for a while and sees in Alexander Sorloth an ideal solution to strengthen their forward line. The Norwegian fits the bill in Italy: a strong attacker, with a presence in the area, international experience, and the ability to offer immediate performance without needing a long adaptation period.
The issue for Juventus is that Atlético de Madrid does not accept just any proposal. The initial amounts proposed from Turin were far from the rojiblanco's intentions, keeping the negotiation ongoing. The Italian club wants to adjust the price, but Atleti knows there is no rush. If there are more interested teams, waiting could be the best strategy.
The entrance of Napoli completely changes the landscape. The current Napoli project is looking for a reliable forward and has set its sights on Alexander Sorloth, adding pressure to Juventus which seemed to have an advantage. The appearance of the southern Italian club could raise the operation and bring it much closer to the figures that Atlético de Madrid is aiming for.

For Napoli, the signing would make sense from a sports perspective. Alexander Sorloth is a different forward, capable of holding off defenders, attacking crosses from the sides, and offering a clear reference in the area. In a league like Serie A, where matches tend to be very tactical and spaces are not always abundant, a striker of his profile can be highly valuable. His aerial game, physical strength, and ability to play with his back to goal align with various offensive approaches.
Juventus, on the other hand, does not want to lose ground. The Bianconeri club needs to bolster the attack and has been working on the operation for days. Having started contacts earlier may give them a slight edge, but not a definitive one. If Napoli decides to push with an offer closer to 35 million, the scenario could change very quickly.
Atlético de Madrid also views this operation from an economic perspective. Selling Alexander Sorloth for a sum close to 35 million would provide room to enter the market more forcefully. The rojiblanco club has several fronts open and needs to adjust its squad both in sporting and financial terms. A significant departure in attack could unlock new arrivals.
Furthermore, the Norwegian does not seem willing to stay if he is not a key player. Alexander Sorloth needs playing time, confidence, and continuity. He has had positive moments at the Metropolitano, but has not fully felt like the main striker in the project. Italy can offer him just that: a competitive destination, an important role, and the opportunity to revive his career in one of the top European leagues.
Therefore, Atlético de Madrid has a clear stance. They will not close the door to his departure, but they will not accept an excessive discount either. The emergence of two important Italian clubs reinforces their position and could turn a complex operation into a much more favorable sale.
The future of Alexander Sorloth increasingly points towards Serie A. Juventus leads in negotiation time, but Napoli has entered the scene with compelling arguments to complicate the deal. Both clubs need goals, both value the physical profile of the striker, and both know that Atlético de Madrid will only open the door for a significant sum.
At the Metropolitano, they are watching the situation calmly. If the bidding war continues, the rojiblanco club could end up earning the 35 million they have set as their goal. For Alexander Sorloth, the summer presents an opportunity to change scenery and reclaim a central role. For Atlético de Madrid, it could be a key sale. And for Italy, an open battle between two giants for a striker who is back in demand.
This news is an automatic translation. You can read the original news, Guerra en Italia por el fichaje de Sorloth