La Liga
Dusan Vlahovic has become one of the key names in the market looking ahead to the next season. The Serbian forward is underlined in the roadmap of FC Barcelona, determined to strengthen their attack with a top-notch 'number 9' who can make an immediate impact. His contractual situation at Juventus Turin presents an opportunity that Camp Nou is unwilling to let slip away.
Dusan Vlahovic starts off 2026 without having renewed with Juventus Turin, a scenario that fuels anticipation. If there is no drastic change, the striker could leave on a free transfer, a crucial condition for an FC Barcelona affected by their delicate financial situation. The Catalan club sees the Serbian as an unusual market opportunity.
A decision has been made in the Camp Nou offices that Dusan Vlahovic embodies the ideal profile to lead the sporting project’s attack. Power, goal-scoring ability, and experience in major European stages make the Serbian a bet for immediate performance, a priority for a squad in rebuilding phase.
Dusan Vlahovic, FC Barcelona's Offensive Priority
For several months, FC Barcelona has been analyzing the forward market, aware of the need for a reliable replacement. In this context, Dusan Vlahovic has risen in importance to emerge as a clear priority. His age and growth potential fit the concept of strategic signings.
From a sporting perspective, the coaching staff believes that Dusan Vlahovic can quickly adapt to LaLiga football. His ability to play with his back to goal, attack the box, and create spaces would complement the team's current offensive profiles.
However, the operation is not without obstacles. The player's wage is the main hurdle. Currently, Dusan Vlahovic earns around 10 million euros per season at Juventus Turin, a figure that FC Barcelona deems unaffordable within their current wage structure.
Wage, the Key to Negotiation
FC Barcelona is prepared to negotiate with Dusan Vlahovic, but with clear conditions. The sports management understands that the Serbian must adjust his economic demands if he wants to wear the Blaugrana jersey. The club's salary policy does not allow exceptions at this time.
The player's entourage maintains the position that Dusan Vlahovic seeks to improve his contract. This difference in interests will set the pace for discussions still in a preliminary stage, albeit with willingness from both sides.

A Rekindled Old Desire of Real Madrid
The interest of FC Barcelona in Dusan Vlahovic does not go unnoticed in the capital. Over the years, Real Madrid closely monitored the progress of the Serbian striker, considering him as one of their prime options for the future white attack.
Now, seeing Dusan Vlahovic linked to FC Barcelona reopens an old debate. Previously, Real Madrid chose not to take the final step, opting for other alternatives. That decision could now directly benefit their eternal rival.
Although Real Madrid does not seem willing to enter the bidding war now, just the fact that FC Barcelona is advancing on a former Madrid target adds a symbolic element to the operation.
Juventus Turin, Facing a Critical Decision
At Juventus Turin, the scenario is becoming increasingly uncomfortable. Dusan Vlahovic's refusal to renew forces the Italian club to accept a potential free exit, a move that would be a harsh economic and sporting blow.
The Juventus leadership still hopes to turn the situation around, but time is not on their side. Meanwhile, FC Barcelona watches patiently, aware that time could become their greatest ally.
Dusan Vlahovic faces crucial months. His future could trigger one of the major moves in the upcoming market, altering historical balances among FC Barcelona, Real Madrid, and Juventus Turin.
In the Barcelona sports management, there is growing conviction regarding Vlahovic's potential to excel if he wears the Blaugrana jersey since he is a skilled goalscorer and under Hansi Flick's guidance, he could regain his formidable striking ability, as demonstrated years ago.
This news is an automatic translation. You can read the original news, El Barcelona fichará a un descarte del Real Madrid
