Dusan Vlahovic has become one of the major market opportunities being handled by FC Barcelona for the upcoming summer. The Serbian forward, currently at Juventus Turin, will end his contract in June 2026, and his contract situation has activated Barcelona's interest.
At the Catalan club's offices, planning does not stop. Beyond defensive or goalkeeping moves, the sports management has been working for months on a key scenario: finding a top-level replacement for Robert Lewandowski, whose future remains undecided.
As reported by MARCA, Dusan Vlahovic's profile fits in terms of age, hierarchy, and market context. At 25 with proven value in European elite football, Barça has already taken the initial steps to position itself.
Dusan Vlahovic and a unique market opportunity
The situation of Dusan Vlahovic at Juventus is complex. Last summer, the relationship between the forward and the Italian club was severely damaged after failing to reach a renewal agreement. The Serbian returned to the field knowing he was in the final stretch of his contract.
This scenario presents two clear paths. Either Juventus accepts a very advantageous sale in the short term, or they risk losing the player without any income in the future. FC Barcelona aims to take advantage of this context.
The roadmap is clear. The priority is to wait for the summer market to incorporate Dusan Vlahovic at no cost, although a preemptive move is not ruled out if the economic conditions are favorable.
Barça seeks replacement for Lewandowski
At Camp Nou, it is acknowledged that the cycle of Robert Lewandowski is nearing its end. Although he continues to score goals, his impact is no longer as decisive, and Ferran Torres has gained importance in many crucial matches.
The Polish forward himself has publicly admitted that his situation is unresolved. It is unclear what decision the club will make or if he will continue beyond his current contract, prompting Barcelona to plan ahead.
In that context, Dusan Vlahovic emerges as a strategic solution. A powerful forward with goal-scoring ability and experience in big moments, precisely the profile Laporta desires to lead the offensive transition.

Inconsistent Performance at Juventus
Ironically, the sporting moment of Dusan Vlahovic is not the best. His season at Juventus has been inconsistent, alternating between starting roles and being a substitute with no real continuity.
So far this season, he has scored three goals in Serie A and another three in the Champions League, numbers far below the expectations generated by his signing, one of the most expensive in Italian football history.
Furthermore, an abductor injury has kept him off the field, and his return is not expected until the early stages of 2026. However, Barcelona believes his talent remains intact.
A Contract that Changes Everything
The high salary that Dusan Vlahovic earns at Juventus has been one of the main obstacles to his continuity in Italy. In Barcelona, he would be well paid, although far from the figures he received in Turin.
This salary adjustment is affordable for the Blaugrana if he arrives on a free transfer. The current market does not offer many similar-level alternatives at reduced cost, making the Serbian a top priority.
Long-Term Planning at FC Barcelona
The sports management understands that the next summer will be decisive. If Robert Lewandowski does not renew, Barcelona needs an immediate top-tier forward, not a long-term project.
Therefore, Dusan Vlahovic is a priority. Young, proven, and eager for redemption, he meets all the requirements to lead a new offensive era at Camp Nou.
If the deal materializes, Barcelona could make one of the biggest market moves without a transfer fee. A strategic move that reinforces the idea that Dusan Vlahovic is currently the face of Barcelona's future.
This news is an automatic translation. You can read the original news, El Barcelona encuentra al sustituto de Lewandowski... GRATIS