The Atletico de Madrid faces an important decision in the midst of sports planning following Juventus's advancement for Alexander Sørloth. According to the information published by Matteo Moretto, the Norwegian striker would have already reached an agreement with the Italian club on the terms of his contract, a significant step before both clubs attempt to finalize a deal. The negotiation between Juventus and Atletico de Madrid is still ongoing, but the scenario has changed: the player now knows the project that awaits him in Turin, and the red and white entity must decide how far it is willing to facilitate his departure.
Agreement between Juventus and Alexander Sørloth on contractual terms.
— Matteo Moretto (@MatteMoretto) June 7, 2026
Negotiations ongoing between the Italian club and Atletico Madrid in search of an agreement.
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Atletico de Madrid Listens to Juventus for Alexander Sørloth
The situation of Alexander Sørloth has several nuances. The striker arrived at Atletico de Madrid to provide height, finishing, presence in the box, and a different alternative in the attack. His profile has always fit the idea of a team that needs forwards capable of fixing center-backs, winning duels, and punishing with few touches. However, the market is once again moving his name, with Juventus accelerating with a clear strategy: first convincing the player and then negotiating with the club that owns his rights.
For Atletico de Madrid, the operation could become an opportunity if the figures reach the expected level. The red and white sports management knows that Alexander Sørloth retains international appeal and that his performance, although inconsistent in some stretches, remains attractive to clubs seeking a reliable center forward. Juventus needs to strengthen its attack and sees the Norwegian as a ready option to compete immediately in Serie A, especially due to his experience, physical power, and ability to play with his back to goal.
Juventus Speeds Up After Reaching an Agreement with Sørloth
The contractual agreement between Juventus and Alexander Sørloth does not finalize the transfer, but it does send a strong signal. The player would be willing to change his destination if the Italian club reaches an understanding with Atletico de Madrid, which still holds control of the operation. In these cases, the agreement with the player usually serves to pressure the negotiation, although it does not compel the selling club to accept any proposal. At the Metropolitano, they do not want to give away a forward who could still attract interest from other leagues.

Alexander Sørloth, a Sale that Could Make Room in Attack
The potential departure of Alexander Sørloth would also have internal consequences for Atletico de Madrid. Freeing up an important spot and generating income would allow the red and white club to gain leeway in seeking another offensive profile. The squad needs balance but also more dynamism upfront, and a well-negotiated sale could help Simeone reshape his attack. The key will lie in the final price, in the payment terms, and if the deal includes variables or a player of interest to the Madrid club.
Atletico de Madrid is not in a hurry, but they are aware that Juventus has taken a serious step for Alexander Sørloth. The personal agreement of the forward with the Italian club puts the negotiation in an advanced stage, although the most complicated aspect is still pending: convincing the red and white team. If the offer meets expectations, the exit can accelerate. If not, Atletico de Madrid will maintain a firm stance to protect its interests.
This news is an automatic translation. You can read the original news, El Atlético de Madrid negocia la salida de Sørloth