La Liga
Morten Hjulmand has become the top priority for Atlético de Madrid to strengthen the midfield in the summer market. The Denmark international, captain of Sporting de Portugal , would have already given the green light to the possibility of wearing the red and white shirt, a significant step for an operation that now enters its most delicate phase: the negotiation between clubs. The player is convinced by the Madrid project, but in Lisbon, they have no intention of facilitating his departure below their demands, according to the latest Atleti transfer rumors .
Atlético de Madrid has already made a formal move. The first proposal sent to Sporting de Portugal amounted to 30 million euros fixed plus another five million in variables , a significant amount but insufficient for the Portuguese club. The response has been negative and very clear: Morten Hjulmand will not leave for less than 40 million euros. The Portuguese team knows they have a key player in their hands, with hierarchy, market value, and contract, so they want to push hard in the negotiation.
Atlético de Madrid already has a yes from Morten Hjulmand: First offer of 30+5 M € rejected
The big advancement for Atlético de Madrid is that Morten Hjulmand views his move to LaLiga favorably. The Danish midfielder believes that the rojiblanco project could be a step forward in his career and understands that the team's competitive style aligns well with his characteristics.
He is not a decorative midfielder, but rather an intense, tactical, aggressive player in recovery, capable of organizing the team from the base of play.
That profile is highly appreciated in the Metropolitano. Atlético de Madrid aims to reinforce a key area of the field with a player who can provide immediate balance, personality, and coverage.

Morten Hjulmand has notably grown at Sporting de Portugal , becoming the captain and one of the main references of the Lisbon team. His competitive maturity, despite not being a veteran, has attracted the attention of several European clubs, but the rojiblanco team seems to have an advantage thanks to the agreement with the player.
The willingness of Morten Hjulmand can be decisive. When a player says yes to a project, the pressure on the selling club increases, although that does not mean that the operation will close easily.
Sporting de Portugal does not need to sell at any price and knows that Atlético de Madrid 's interest may end up increasing the offer. Therefore, the negotiation is expected to be tough, with the Portuguese standing firm and the Spaniards trying to adjust the investment to the maximum.
The rejection of the first offer from Atlético de Madrid sets the tone for the negotiation. The initial 30 million fixed plus five in variables has not been enough to convince Sporting de Portugal , who wants an amount closer to 40 million guaranteed.
In Lisbon, they understand that Morten Hjulmand is too important to accept a proposal below their expectations, especially in a market where physical and reliable midfielders are increasingly costly.
Sporting de Portugal also holds a strong position due to the player's importance in the dressing room. Morten Hjulmand is not a secondary piece or a dispensable player.
He is the captain, an international with Denmark , and one of the team leaders. Losing him would force the Portuguese club to turn to the market to find a reliable substitute, which is neither easy nor cheap. That reality explains the firmness of the Lisbon entity.
For Atlético de Madrid , the issue now is to decide how far they are willing to go. The difference between the first offer and Sporting de Portugal 's demands seems not insurmountable, but it does require an additional effort.
The rojiblanco team can improve the fixed part, adjust the bonuses, or seek a formula that brings the positions closer without breaking their economic planning. What seems evident is that if they want to secure Morten Hjulmand , they will have to increase their proposal.
The interest in Morten Hjulmand is not just a market whim. Atlético de Madrid needs muscle, character, and reliability in the midfield, and the Danish player meets many of those conditions.
His arrival would raise the team's competitive level and offer a current solution for an area where the club aims for a significant improvement. Additionally, his experience at Sporting de Portugal and with Denmark has prepared him for demanding scenarios.
However, the operation is now at a crucial juncture. The player has taken a step towards Atlético de Madrid , but the most crucial agreement is still pending: that between the clubs. Sporting de Portugal demands 40 million, the rojiblanco team has already seen its first offensive rejected, and all signs point to new contacts in the coming days. The will of Morten Hjulmand can help, but it alone will not solve a negotiation that will be scrutinized in detail.
The case remains open and promises more chapters. Atlético de Madrid is clear that Morten Hjulmand is their top priority for the summer, while Sporting de Portugal remains firm on their price.
If the rojiblancos decide to approach the 40 million mark, the operation could definitively accelerate. For now, the player's approval is on the table. Now, it remains for the money to completely unlock one of the major market movements.
This news is an automatic translation. You can read the original news, Atlético de Madrid: Rechazada la primera oferta por Hjulmand
