La Liga
Julián Álvarez, a 26-year-old Argentine forward, is experiencing a season start with little prominence at Atlético de Madrid, and his market value has reportedly dropped from 120 to 110 million euros according to Transfermarkt's latest valuation. The decrease comes after a summer in which Barcelona's transfer market attempted to sign him, but Atlético rejected any operation.
Julián Álvarez changes scenery after the summer
Throughout the transfer window, Atlético de Madrid maintained its decision to keep Julián Álvarez. Miguel Ángel Gil Marín stated in July that the club would not consider offers of 100, 150, or 200 million euros. Alvarez's contract runs until June 2030, with a buyout clause set at 500 million euros.
Barcelona had submitted a 100 million euro bid and publicly set a deadline to complete the deal before the end of July. The proposal did not change Atlético's stance, which also filed complaints with the RFEF regarding contacts made with the player.
During the World Cup, Julián himself expressed his desire to change clubs and play for Barcelona. The deal ended without an agreement, and the Argentine returned to Diego Simeone's project with an unresolved situation on the field.
JULIAN ALVAREZ FINALLY GETS HIS GOAL, HAPPY TO SEE HIM SMILE AGAIN 🤩🔥 https://t.co/8yWXnaWeI4
— MC (@CrewsMat10) October 4, 202
Atlético de Madrid needs to recover Julián Álvarez
The start of the season has not been helpful. In the initial LaLiga matches, Julián Álvarez played only 83 minutes in three games, always coming off the bench, before suffering a muscular strain that ruled him out of games against Real Sociedad and Osasuna.
His return was in the derby against Real Madrid, where he remained a substitute and played around the last half-hour. Atlético won 2-1, but Álvarez did not score or assist.
The contrast with the previous season is notable: after seven matchdays last season, Julián had scored six goals, while this season's kick-off saw limited league production.
Argentina brings the striker back into the spotlight
The Argentinian national team helped break that pattern. In the 7-0 win against Burkina Faso on October 3, Julián Álvarez scored his first goal of the season, also ending his goal drought at Atlético, dating back to April.
The market value of 110 million euros, ten million less than the previous update, reflects an initial correction after a period where his Atlético involvement declined, and his future was affected by the Barcelona conflict.
Julián Álvarez's next step will be to carry the momentum gained with Argentina to Atlético de Madrid and regain playing time and offensive output. If he maintains a starting role and resumes scoring regularly, the club will have room to halt further declines in his valuation before the next transfer window opens.
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