La Liga
Kenan Yildiz, 21-year-old forward from Juventus in Turin, could reach a price close to €150 million if the Italian club agrees to negotiate his departure. Gianluca Di Marzio places the operation at that figure while he appears on Real Madrid's transfer list, maintaining the Turkish international among the names they are following for future markets.
The amount does not correspond to an official valuation announced by Juventus, but it does reflect the scenario that Di Marzio contemplates. The journalist deems it insufficient to talk about €110 or 120 million and points towards an operation of approximately €150 million if the door is ultimately opened.
"Our story continues" ⭐️ The future is in black and white. Kenan Yildiz until 2030. 🎵 Starboy - @theweeknd https://t.co/Sv4ZLtFhfR
— JuventusFC (@juventusfc) February 7, 2026
Gianluca Di Marzio places Kenan Yildiz near 150 million
The position of Juventus in Turin has been firm in recent markets. According to Gianluca Di Marzio, the club received offers and inquiries for Yildiz during last summer, with Arsenal and Tottenham among the interested teams, but no proposal altered their intention to retain the player.
The contractual context also protects the Italian team. Kenan Yildiz renewed his contract on February 7, 2026, until June 30, 2030, extending an agreement that previously ended in 2029. Juventus thus secured five more seasons of contractual control from the signing date.
His situation could change if the club decides to entertain offers in upcoming markets. Di Marzio believes that, in that case, Yildiz would be among the young players capable of commanding a transfer fee clearly exceeding €100 million.
The addition of Kerim Alajbegovic also features in that scenario. The Bosnian forward arrived in Turin as another promising player for the attacking positions, though it currently does not signify that Juventus has chosen to part ways with their number 10.
Real Madrid keeps Kenan Yildiz on their radar
Real Madrid insists on signing Kenan Yildiz. Reports published this week in Italy once again place Yildiz on Real Madrid's agenda for the upcoming markets, after the club had already inquired about him during 2025.
Competition is not limited to the white team. Arsenal and Bayern Munich have also reemerged as linked to the player, while Juventus maintains a strengthened negotiating position due to his contract until 2030.
Yildiz is currently sidelined due to a fracture in the fifth metatarsal of his left foot, a circumstance that has limited his participation this season. Before the injury, he had already taken on a central role in the Italian project and wore the number 10 jersey for the first team.

The Champions League sets the pace
Juventus' qualification for the next Champions League could be another significant factor. Reports from Italy suggest that a second consecutive season outside the main European competition could increase the chances of considering a sale.
There is currently no known offer from Real Madrid. The next step will depend on whether Juventus changes its stance and agrees to negotiate: in that scenario, Kenan Yildiz would no longer just be a name followed by top clubs and would be part of an operation that, as per Gianluca Di Marzio, could approach €150 million.
This news is an automatic translation. You can read the original news, La Juventus venderá a Yildiz por 150 millones
