Barcelona Rejects Brand's Signing of Figo

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La Liga

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Sevilla Barcelona

19/09/26 21:00:00

11.00 7.50 1.20

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The Barcelona transfer market ruled out Revolut as a potential financial sponsor after the bank's campaign used Luis Figo and references to his transfer to Real Madrid. The decision by Joan Laporta's board came during discussions to find a replacement for CaixaBank, whose contract ended on June 30, 2025.

Barcelona halted the deal due to Figo's image

The Barcelona had been considering Revolut's incorporation for months to fill the gap left by CaixaBank in the financial sector. Discussions were ongoing, but the scenario changed after the advertising campaign starring Figo, as revealed on the Barça reservat podcast on Catalunya Ràdio.

The campaign used Figo's transfer to Real Madrid in 2000 as its advertising focus. Revolut even depicted the Portuguese receiving a transfer of 61 million euros, the amount associated with that operation, and built part of the message around the decision to leave Barça.

The content created a situation that was incompatible with the club's institutional strategy. According to information published by 3Cat, the reason for discarding Revolut was not related to economic conditions but to the brand's association with Figo and the memory of his departure to Madrid.

🔵🔴 Barcelona rejects Revolut as a financial sponsor because Figo is the face of the digital bank

📻Listen on "Barça reservat" from @CatalunyaRadio https://t.co/lYOfQkZxMH

— Esport3 (@esport3) September 17, 2026

Figo once again linked to the Barça-Real Madrid conflict

The decision stems from the impact of Figo's transfer to Real Madrid in the summer of 2000. The Portuguese moved from Barcelona to the Blancos after being one of the standout figures at the Blaugrana, an operation that held strong emotional significance for both sets of fans for years.

Revolut's campaign precisely revisited that episode to promote its services. The company later explained it aimed to stir conversation by using two perspectives of the move: that of Real Madrid and Barcelona fans.

Figo returned to the Spotify Camp Nou in October 2025 to attend the Champions League match between Barcelona and PSG. That visit occurred over two decades after his departure, but the 2000 incident still remains part of his relationship with the Blaugrana environment.

Barcelona now seeks another financial alternative

Barcelona still requires a partner for its financial sector after CaixaBank's agreement ended on June 30, 2025. The club had engaged with Revolut and also held discussions with BBVA, although the latter lost momentum following the unsuccessful move on Banco Sabadell.

The quest for new revenue sources continues as the institution expands its business portfolio. In August 2026, Barcelona onboarded Egyptair as a Global Partner and the official exclusive airline, anticipating around 4 million euros annually in revenue.

Moreover, the club has announced agreements with Ohana Development and Babylon Park, pending ratification by members on the September 19 Assembly. The former envisages around 65 million euros combining sponsorship and brand exploitation, while the latter foresees a 25-year concession at the Spotify Camp Nou.

Barcelona's next step is to continue the search for a financial partner to fill the void left by CaixaBank, after ruling out Revolut due to its advertising ties with Figo and Real Madrid. The operation is thus closed as Laporta's board explores other business avenues.

This news is an automatic translation. You can read the original news, El Barcelona rechaza el fichaje de una marca por Figo