Atlético putting pressure for Vlahovic

The Atletico team wants a new forward, and the Serbian is

Héctor Andreu | 14 May 2026 | 16.32
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Vlahovic, favorite for Atlético / Elnacional.cat
Vlahovic, favorite for Atlético / Elnacional.cat

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24/05/26 18:00:00
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Dusan Vlahovic is back on the radar of Atlético de Madrid at a crucial moment for the team's planning. They are looking to rebuild their attack.

The sports management believes that the upcoming transfer window will be decisive. There will be departures, significant doubts, and a clear need to increase offensive competition.

Dusan Vlahovic emerges as an option for Atlético de Madrid

The name of Dusan Vlahovic is not new at the Metropolitano. Atlético de Madrid already tracked him when he was shining at Fiorentina. Back then, he was a project signing. Today, he appears as an opportunity with nuances but also with an attractive potential.

The striker's contract with Juventus is coming to an end, and he does not seem willing to continue under the current conditions. His time has worn out. The relationship is not broken, but positions are not progressing. The attacker wants to feel important and regain the lost status.

At Atlético de Madrid, they see him as a high-level complement, not as the absolute leader of the new attack. This difference shapes the analysis.

Juventus faces an uncomfortable scenario

Juventus invested 75 million euros in Dusan Vlahovic in January 2022. They were expecting a dominant goalscorer. The outcome has been uneven. His 66 goals in 165 matches show his scoring ability but also a sense of incomplete performance.

Injuries, lack of continuity, and changes in context have slowed down his progress. This season, he has lost importance in the starting lineup. Nevertheless, Dusan Vlahovic still has market value. Bayern, Milan, and Barcelona have been linked to his situation, aware that he could become a free agent.

The challenge for Atlético de Madrid will be financial. Even without a transfer fee, the player's salary and bonuses could significantly raise the overall cost of the operation.

Vlahovic, Atlético's favorite

LaLiga emerges as a way to revitalize his career

For Dusan Vlahovic, LaLiga could represent an ideal opportunity. Spanish football would provide him with visibility, demands, and a different competitive environment. Simeone has always valued strong, aggressive forwards who can operate near the penalty area. In that profile, the Serbian fits in.

Atlético de Madrid needs to reshape their offensive line. Griezmann is leaving, Raspadori has already departed, and Sorloth's continuity is uncertain. The situation of Julián Alvarez also impacts the scenario. If the Spider continues to be the focal point, Vlahovic would have to accept direct competition.

That role could be crucial. The team needs more goals but also options to sustain a long season in both Europe and LaLiga.

A signing with risks, but also rewards

Dusan Vlahovic enters this transfer window with a clear label: an elite opportunity but not a straightforward operation. His talent is unquestionable. What the Rojiblancos must assess is his physical condition, competitive hunger, and fit within Simeone's squad.

There are reports from his circle indicating that the player is eager for redemption. This notion appeals to the Metropolitano, which appreciates players with character. Juventus knows it could lose a significant asset without receiving a transfer fee. Hence, they will handle the case cautiously.

Meanwhile, the market is active. Bayern is seeking alternatives, Milan is observing, and other European clubs are preparing approaches before the summer. Atlético de Madrid is not alone but has strong arguments. A competitive project, presence in LaLiga, and a genuine need for forwards.

The success of the operation will depend on the numbers. If the salary demands soar, interest may wane swiftly. If Vlahovic lowers his expectations, a deal could be on the table. Vlahovic does not want to stagnate further in Turin, and Atlético is back in the race. The summer will determine if this old story ends in a signing.

This news is an automatic translation. You can read the original news, El Atlético mete presión por Vlahovic

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